মঙ্গলবার, ১৮ আগস্ট, ২০০৯

Women in Bangladesh Media

Women in Media : The Global Situation

The research paper on gender discrimination in Bangladeshi media is certainly a matter of misfortune, but I personally disagree with the researchers there as they have blamed the locals as far as the international media for this discrimination. I am thinking about the root of this situation. Is only the media sector is liable for this? Or anything else?
In this sector I want to mention that, in the global context, women are severely suppressed by the male in all the sectors. This is also true that the days are changing and better days of gender equity and gender equality are on rise, but it obviously will take a bit longer time to change our (male) habituated in the changed environment where the man and women will be treated neutrally only as a human being not only in a sex-oriented way. So here what can we see, from the very beginning of a girl’s life, she gets repeatedly deprived from her normal humanistic behavior from the society, in each and every step in her life the society reminds her that she is a girl-going to be a woman whose duty will be just support a man. We bind that girl’s hands with our chain of so called social rules and regulations. In these circumstances how much transparency we should expect from our media, whether it’s national or international, when the world-wide picture of gender discrimination is almost same, and the media is also the human from our society. So this research topic and findings seemed a bit vague and meaningless to me as we are expecting a good harvest from such a tree that we have never thought to taken care of. So according to my limited understanding, I want to say that to see the woman in the media in a prestigious place where she will be never be discriminated, we first think about change our thought process, change the view of our social system. Certainly in that very case media also can play a vital role, but before media most effective steps has to be taken care in root level social thinkers as long as the opinion leaders of our society, which might be tough indeed, but not impossible.

রবিবার, ১৬ আগস্ট, ২০০৯

Behavior Change Communication (BCC): An introduction

Behavior Change Communication Model



Behavior Change Communication is a development communication strategy to promote positive behavior which are appropriate to the setting. In other words BCC refers to provide supportive environment to enable people to initiate and sustain the behavior.

Roles of BCC:
• Increase knowledge level
• Encourage Community Dialogue
• Reduce discrimination
• Create demand for information and services
• Promote services for prevention, care and support
• Improve skills and sense of self-efficiency

Basically behavior change communication is an development communication approach like Media Advocacy or Social marketing but the difference is in this process is about the main objective here is to bring individual level change in thought process. This individual level change which will effect largely on the mass if behavior change communication gets successful in action.

Examples of Behavior change communication:
* Hand wash awareness program to promote hand washing habit in individual level to protest diseases.
* Anti Tobacco Campaign in earlier times. But now it has become a Media Advocacy whenever it got involved with anti-tobacco rules to fine on public place smoking.

শনিবার, ১ আগস্ট, ২০০৯

Quit (1988): An unreachable Anti Tobacco Campaign in Australia




Video Result on Quit, 1980's anti tobacco campaingn in Australia

Edutainment : Education through Entertainment

Edutainment or education through entertainment is a popular way of conveying information to the mass audience. More specifically its the easiest way to reach people's mind to establish the message to be perceived in more active form.
Edutainment programs are used to a strong tool in social marketing or media advocacy approaches to make the people informed and aware about any specific issue. In Bangladesh this policy of entertainment education has been implemented several times in different development projects:

Meena : A animation film based on a rural girls daily life, backed by UNICEF.
Goals : To build awareness about Gender Discrimination, Early Marriage, Women Education, Women Empowerment and many more awareness agendas regarding daily life issues.


Sabuj Chhaya: A TV Play written and Directed by Popular Bangladeshi Novelist Humayun Ahmed, telecasted in Bangladesh Television.
Goals: This TV play was an Family Planning and Health Issue Awareness project of Bangladesh Governement entitled 'Sabuj Chhata' with the slogan "Seba Nin Bhalo Thakun". The episodes were plotted various health issue related phenomenons in Bangladeshi rural areas and their solutions in Sabuj Chhata marked governement clinics.