Edutainment or education through entertainment is a popular way of conveying information to the mass audience. More specifically its the easiest way to reach people's mind to establish the message to be perceived in more active form.
Edutainment programs are used to a strong tool in social marketing or media advocacy approaches to make the people informed and aware about any specific issue. In Bangladesh this policy of entertainment education has been implemented several times in different development projects:
Meena : A animation film based on a rural girls daily life, backed by UNICEF.Goals : To build awareness about Gender Discrimination, Early Marriage, Women Education, Women Empowerment and many more awareness agendas regarding daily life issues.
Sabuj Chhaya: A TV Play written and Directed by Popular Bangladeshi Novelist Humayun Ahmed, telecasted in Bangladesh Television.Goals: This TV play was an Family Planning and Health Issue Awareness project of Bangladesh Governement entitled 'Sabuj Chhata' with the slogan "Seba Nin Bhalo Thakun". The episodes were plotted various health issue related phenomenons in Bangladeshi rural areas and their solutions in Sabuj Chhata marked governement clinics.
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