Behavior Change Communication ModelBehavior Change Communication is a development communication strategy to promote positive behavior which are appropriate to the setting. In other words BCC refers to provide supportive environment to enable people to initiate and sustain the behavior.
Roles of BCC:
• Increase knowledge level
• Encourage Community Dialogue
• Reduce discrimination
• Create demand for information and services
• Promote services for prevention, care and support
• Improve skills and sense of self-efficiency
Basically behavior change communication is an development communication approach like Media Advocacy or Social marketing but the difference is in this process is about the main objective here is to bring individual level change in thought process. This individual level change which will effect largely on the mass if behavior change communication gets successful in action.
Examples of Behavior change communication:
* Hand wash awareness program to promote hand washing habit in individual level to protest diseases.
* Anti Tobacco Campaign in earlier times. But now it has become a Media Advocacy whenever it got involved with anti-tobacco rules to fine on public place smoking.
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