Strategic Communication
Strategic Communication is a way of communication, having a specific vision and goad to achieve followed by some well defined strategy to work in. Strategic Communication is applied in long-term process to meat any change in social trends or thoughts by enforcing strategic theme-planning and fixing up certain goals as the destiny.
P-Process: A guided steps of Stategic Communication
The P-Process
The P-Process is a model of well defined way of describing the steps of a successful cycle of Strategic Communication Process.The steps of a P-Process of Strategic Communication are as follows:
StepI: Analysis
Analysis is the very first and significant steps of a strategic communication cycle. To work in any project it’s the prerequisite to study and analyze that, what are the phenomenons under the observation. The task of analysis also takes place in some steps like, situation analysis, audience analysis, communication analysis… This ‘behind the curtain’ job might not visible in the total action plan, but keeps a good impact on choosing further methodologies in further steps of communication. This step could be named as the building block of the foundation of a successfull stategic communication process.
StepII: Strategic Design
In this step, communication objectives are fixed up having the following properties: Specific, Measurable, Appropriate, Realistic, and Time-bound. Strategic Design is used to develop program approaches and positioning, to determine channels, to draw up an implementation plan, to develop a monitoring and evaluation plan.
StepIII: Development and Testing
Develop message concepts, pretest with audience members and key-stakeholders in the society, revise and produce messages and materials; retest new and existing materials are the main job of this stage. Combining analysis and strategy with creativity, this step is based on participatory process to enhance the effectiveness of the process.StepIV: Implementation and Monitoring
Produce and spread, training up the trainers and field workers, mobilizing the key stakeholders, manage the workflow and monitor the overall program and adjust program based on monitoring if needed, are the key responsibilities of this step.StepV: Evaluation and Replanning
In this last step the outcome of prior 4 steps is to be evaluated and examined that if the acquired goal has been reached or not. It yes then the process continues to make the effect strengthen. If no, then the process-cycle again goes back to step-I to re-analyze the situation, to make the strategic communication to fruitful.In modern P-Process Diagram, the graph is drawn in 3d format where the z-axis refers to actions taken for strenthening the strategic communication capacity.
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