For the first time ever the concept of Development Communication has been evolved in Farm Radio Forum, Canada in the year of 1941 and lasted till the year 1965, where farmers used to gather in a place to listen radio programs, also having the use of printed leaflets and group discussion on some significant socio-economic issues. This model farther has been used in India and Ghana for Adult Education Promotion Program. In El Salvador the concept of Instructional Television has been implemented in ’70s to improve the primary education. In Korea the same concept has been implemented to decrease the birth rate in villages. Later also this communication process has got widely spread throughout the whole world in different context whenever something change in society got important. Especially in Participatory Paradigm development communication came into to supreme tool to make the vision participatory concept to be most fruitful. Though this concept has been firstly practiced during near ‘40s, but the term ‘Development Communication’ has been introduced for the first time by The Modernization Paradigm is the oldest one which has been evolved just after Second World War. The main motto of this era was development of the third world countries. And the thought was injected into the underdevelopment people is that; the development can come only from the blind footstep following of the development countries. In this period communication in between different countries took place in top-down method where only the superior had the power to speak. Underdeveloped countries had become into the silent follower of the developed nations. The concept of variation in race, culture, religion, believes have never been considered in this paradigm. In Modernization Paradigm the power practice of top nations on the weaker nations was extreme, but in ’60s which got a bit lesser effective in Dependency Paradigm. Though here also the communication bridge between developed and underdeveloped countries could pass messages in top-down method, but in that time the significance of cultural, religious, social or economical diversities has been evolved in communication. After the failure of both Modernization and Dependency model the third and latest one, The Participatory Paradigm has been evolved with the notion of both way communication model for making the communication more successful to achieve to goal. Participatory Paradigm has dealt with facts of divergence in social-religious-cultural issues between nations which made it more success than the earlier paradigms. , who is pioneering the discipline of development communication in Asia and also known as ‘The Mother of Development Communication’ as she has introduced this term for the first time ever.
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